Tourism is an
important economic pillar for Singapore. As the lead agency for Singapore
tourism, STB strives to ensure sector excellence through long-term strategic
planning, by forging partnerships, and driving innovation. It continues to
market Singapore’s multi-faceted appeal as a premier business and leisure
destination, and offer empowering and customised experiences through the “Your
Singapore” destination brand.
STB also regularly
reviews and updates the tourism regulatory framework to ensure its relevance in
the current business environment, while providing support and incentives to
catalyse the private sector to take the lead in investing for growth.
To navigate the
tourism sector through an increasingly complex tourism landscape, STB is
pursuing Quality Tourism – a model of tourism development that emphasises
economic contribution, innovative and competitive industry and an engaged local
populace, it calls for four pathways to success:
The Marketing Group
oversees all matters relating to Singapore's tourism destination brand and
STB's global marketing efforts. This also includes the management of both its
Corporate Website (www.stb.gov.sg) and its Destination Website (www.yoursingapore.com).
The Group comprises the following Divisions – Communications and Marketing
Capability, Industry Marketing, Digital & Content, Brand and Marketing
Planning & Partnerships.
Tourism Board (STB) is the country’s leading economic development agency for
tourism, one of Singapore's key service sectors.
Our Vision: A vibrant and inspiring Destination
Singapore that we are proud of.
To shape a dynamic tourism landscape for
Singapore in partnership with industry and community.
Beyond the traditional role of promoting the
destination, STB also plans, regulates and facilitates the development of the
tourism sector. This is to ensure the sustainable and long-term growth of the
sector, and an increase in the sector's contribution to the Singapore economy.
STB supports, incentivises and catalyses the private sector to take the lead in
investing for sector growth. The areas of facilitation include product,
industry and capability development, financial grants, and tax incentives.
Find out more about the latest industry assistance schemes.