Tourism is an
important economic pillar for Singapore. As the lead agency for Singapore
tourism, STB strives to ensure sector excellence through long-term strategic
planning, by forging partnerships, and driving innovation. It continues to
market Singapore’s multi-faceted appeal as a premier business and leisure
destination, and offer empowering and customised experiences through the “Your
Singapore” destination brand.
STB also regularly
reviews and updates the tourism regulatory framework to ensure its relevance in
the current business environment, while providing support and incentives to
catalyse the private sector to take the lead in investing for growth.
To navigate the
tourism sector through an increasingly complex tourism landscape, STB is
pursuing Quality Tourism – a model of tourism development that emphasises
economic contribution, innovative and competitive industry and an engaged local
populace, it calls for four pathways to success:
Tourism Board (STB) is the country’s leading economic development agency for
tourism, one of Singapore's key service sectors.
Our Vision: A vibrant and inspiring Destination
Singapore that we are proud of.
To shape a dynamic tourism landscape for
Singapore in partnership with industry and community.
The Business Improvement Fund (BIF) aims to
encourage technology innovation and adoption, redesign of business model and
processes in the tourism sector to improve productivity, competitiveness and the
delivery of an enhanced consumer experience.
The enhanced Business Improvement Fund
launched in 2015 includes another component – the BIF Plus which provides
funding support to hotels and technology developers for a year.
Find out more about BIF.
Find out more about BIF
The Corporate Group
ensures efficient operation and provides effective support that contributes to
the organisational growth of STB. It comprises the following Divisions - Human
Resources & Organisation Development, Finance & Corporate Advisory,
Compliance & Corporate Services and Legal.