Tourism is an
important economic pillar for Singapore. As the lead agency for Singapore
tourism, STB strives to ensure sector excellence through long-term strategic
planning, by forging partnerships, and driving innovation. It continues to
market Singapore’s multi-faceted appeal as a premier business and leisure
destination, and offer empowering and customised experiences through the “Your
Singapore” destination brand.
STB also regularly
reviews and updates the tourism regulatory framework to ensure its relevance in
the current business environment, while providing support and incentives to
catalyse the private sector to take the lead in investing for growth.
To navigate the
tourism sector through an increasingly complex tourism landscape, STB is
pursuing Quality Tourism – a model of tourism development that emphasises
economic contribution, innovative and competitive industry and an engaged local
populace, it calls for four pathways to success:
Tourism Board (STB) is the country’s leading economic development agency for
tourism, one of Singapore's key service sectors.
Our Vision: A vibrant and inspiring Destination
Singapore that we are proud of.
To shape a dynamic tourism landscape for
Singapore in partnership with industry and community.
The Corporate Group
ensures efficient operation and provides effective support that contributes to
the organisational growth of STB. It comprises the following Divisions - Human
Resources & Organisation Development, Finance & Corporate Advisory,
Compliance & Corporate Services and Legal.
The Policy and Planning Group
comprises the following Divisions – Infrastructure Planning & Management,
Strategic Planning & Incentive Policy, Hotels & Sector Manpower, Travel
Agents & Tourist Guides and Cruise.
The Group takes the lead for policy and strategy issues across STB's core and
key industries, in areas such as industry capability, manpower and service
quality. It also administers tourism incentive schemes working towards
sustainable growth for the tourism sector.
In addition, the Group manages the regulatory environment for hotels, travel
agents and tourist guides which includes licensing, ensuring compliance, as
well as policy and regulatory reviews. The Group also works with cruise lines
and Southeast Asian cruise businesses to grow Singapore's cruise industry by
attracting cruise lines to operate their ships through Singapore and in turn
expand the opportunities for the cruise business.